It makes reference to his Nigerian heritage in a scene featuring West African attire. Powered and implemented by FactSet. Indeed, Boyega previously faced a similar situation in 2016, when Disney chose to shrink the size of his character, Finn, in the poster for The Force Awakens in China. ", First published on September 14, 2020 / 12:29 PM. Rather than just airing the advertisement that Boyega already filmed, Jo Malone created a shot-for-shot remake in which they replaced Boyega with Liu Haoran, a Chinese … Black actor John Boyega cut out of British cologne ad in China John Boyega terminated his partnership with British perfumer Jo Malone after learning that a Chinese actor had replaced him in an ad. / CBS/AP. 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The premise of the original campaign was a homage to London, Boyega's hometown, and a personal story that featured the actor's friends and family hanging out in his home district of Peckham. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. TJ's Designs & Events, Winter Park, Florida. Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it … In a statement to The Hollywood Reporter, Jo Malone London admitted that the concept for the film was based on Boyega's personal experiences and should not have been replicated. The Associated Press contributed to this report. ICE Limitations. AddThis. "Like, you guys knew what to do with Daisy Ridley, you knew what to do with Adam Driver," Boyega told GQ. Finn was a key character who wielded a lightsaber in the first film of the latest sequel trilogy but was edged to the sidelines by the third film. September 14, 2020 / 3:53 PM John Boyega Parts From Jo Malone Fragrance After Being Replaced In Chinese Ad By Julia Sachs ON September 15, 2020 Star Wars actor John Boyega announced on Twitter on Monday that he is parting with Jo Malone London, a high end fragrance company, after the company reportedly replaced him in an ad campaign with a Chinese model. Described as ‘a story of talent, energy and inspiration from a true Londoner’ John Boyega's first work for Jo Malone London was a hit. 271 likes. British perfume brand Jo Malone has apologized to Black actor John Boyega of "Star Wars" fame after cutting him out of the Chinese version of a cologne commercial he helped create. The Star Wars actor was dropped from the brand’s global ad campaign for a specific territory - China. The Chinese version used a similar story line and some of the same concepts such as the white horse. Jo Malone has not provided any reasons as to why it chose to re-shoot the ad for the Chinese market. As Variety notes, this controversy over the Jo Malone ad came after Boyega's Star Wars character, Finn, appeared noticeably smaller on the Chinese version of … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. "You knew what to do with these other people, but when it came to Kelly Marie Tran, when it came to John Boyega, you know f*** all. Copyright © 2021 CBS Interactive Inc. All rights reserved. British actor John Boyega has said he will no longer be working with Jo Malone London. While Boyega concedes that companies can rightly use different representatives to cater to different markets, he wrote on his Twitter account that: “[Jo Malone's] decision to replace my campaign in China – using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. ADVERTISEMENT It has removed the ad and apologized. It's disgraceful Jo Malone abused his work by re-shooting it w/out Black ppl & w/out his approval for Chinese market. Take a fresh approach to raising your profile with potential clients. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his … The subsequent Star Wars films centered on characters Rey and Kylo Ren who are portrayed by white actors Daisy Ridley and Adam Driver. How DHS plans to secure the Biden inauguration, National Guard troops being vetted as they arrive to guard Capitol, John Boyega joins Black Lives Matter protest, Joanne Rogers, widow of TV icon Fred Rogers, has died at age 92, Betty White to spend 99th birthday feeding ducks who visit daily, Siegfried Fischbacher of Siegfried & Roy has died at 81, Arnold Schwarzenegger condemns Capitol attack in emotional video, Actor Tanya Roberts has died at 65, after premature death report, California Privacy/Information We Collect. The brand is being accused of … Earlier this year, the Associated Press (AP) was called out after it cropped Vanessa Nakate, a Ugandan climate activist, from a photo featuring prominent climate activists, Greta Thunberg, Loukina Tille, Luisa Neubauer and Isabelle Axelsson. "We … the Associated Press (AP) was called out after it cropped Vanessa Nakate. Search 2,345 jobs in marketing, advertising, creative and media. 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